Update 5/8/17: Tried out the ALL Free Clear on a few loads. The worst being some of my grandpa's sweat pants that had typical food stains on them. Stains came out without the need to put specific stain remover and had no fragrance (used normal wash cycle without soak or extra rinse). Can't say anything about possible color fade at this time.Update 4/28/17: Just found out why the price is sooo astronomical. Henkel the owner of Persil & Purex bought out Sun products last year. They discontinued manufacturing all Wisk. According to the Wisk website, they recommend using ALL Free Clear (part of Sun products too). Persil has a version for sensitive skin, but it is not fragrance free. So I went over to the local WM big box store and bought a 39 load for a little under 5 bucks to try out (it is fragrance free for sensitive skin yadda yadda on the container). I noticed they had a Purex free clear one for a buck less, but figured I'll go by what Wisk recommends rather than the Henkel original product. I'll be trying out that ALL brand this week on some darks and colors in cold water and see if it holds up to this Wisk product. As of now, Consumer Reports or any place online do not seem to have a comparative review on the ALL or Purex versions. My local store did not have the Tide free clear version.Original review: No stinky odor like the regular Wisk DeepClean or other brands of detergents. I use line dry a lot, so most detergents after even half a week outside still are perfumy. I originally tried this based off of Consumer Reports reviews and it not only cleans much better than all the other liquid detergents I've tried, but doesn't turn into a thick syrup over the winter months either. Most non liquid detergents would not fully dissolve over winter months when washing on cold because of the water temperature. Our local stores stopped carrying this, so very glad to find this on Amazon in a 2 pack.